“The question your team keeps asking is the wrong one.”
The wrong question, and the right one
Tool selection feels like strategy. It isn’t. We walk through why task-oriented AI programs add line items and change nothing — and what the right starting question actually produces.
Thursday, June 49am ET50–60 min
What you’ll learn on Thursday, June 4:
- Recognize a tool question disguised as a strategy question in real time.
- See the structural difference between task-orientation and goal-orientation.
- Understand why the right question leads to a different organization, not just different software.
- Tell the difference between an AI program that adds cost and one that changes the math.
Presented by
Jesse FloresCo-founder
Julie MannCo-founder